Ola Impact Sustainable Marketing Blog

Here we share our thoughts on sustainable marketing, founders making a difference and tips for improving your social impact

5 Steps to pick an ethical marketing agency for your sustainable brand
5 Steps to pick an ethical marketing agency for your sustainable brand

There are thousands of marketing agencies and marketing professionals out there, providing different services for businesses. Needless to say, for a sustainable brand whose mission is to make a difference to people and the planet, it is a bit more complicated to choose which agency to hire compared to other brands.  Sustainable brands integrate environmental, economic,

How to Choose Organizations to Donate to As a Sustainable Brand
How to Choose Organizations to Donate to As a Sustainable Brand

Today, donating to charity is more important than ever. Not only individuals but also sustainable brands and other businesses can use their power to help by donating. It has been studied that 90% of Gen Z believes companies must act to help social and environmental issues, and 75% will do research to see if a

Top 10 Mission-driven Startups & Their Ethical Marketing Strategy
Top 10 Mission-driven Startups & Their Ethical Marketing Strategy

Fighting the climate crisis requires collective action, aka big businesses, brands, and YOU. From reducing your carbon footprint to diverting food waste, small actions can lead to big difference. Fortunately, there are plenty of startups, tech companies, and applications to enable you in your journey. Here are 10 mission-driven startups that promote people and the

Triple bottom line brands: Why become a B Corporation?
Triple bottom line brands: Why become a B Corporation?

More and more consumers are nowadays interested in companies that are socially and environmentally responsible for their actions. People want to know that the brands they are supporting are not only interested in profit but are also taking responsibility for people and the planet. To the brands that are following the triple bottom line, there

Ethical Marketing: Pre-launch Checklist
Ethical Marketing: Pre-launch Checklist

Launching a new project might be overwhelming sometimes. There are so many things to do and remember before the actual launch. There are hundreds of questions in mind from how will the launch be successful to how to get your audience actually interested in your products or services. We know it is not easy, and

Ethical Marketing: 5 Reasons Why Video Format Is Important
Ethical Marketing: 5 Reasons Why Video Format Is Important

Today, almost all social media platforms allow you to share video content. Video marketing is an effective way to reach your audience, educate your consumers, and visually promote your business. Between 2018 and 2019 video format was transformed from a singular marketing tactic to an entire business strategy. By sharing video content, brands can easily

How to build ethical marketing campaigns for your sustainable brand
How to build ethical marketing campaigns for your sustainable brand

It has been studied that 77% of Americans would prefer to buy products and services from brands that prioritize efforts to fight global warming, and therefore the importance of these brands cannot be addressed enough. The popularity of sustainable and ethical brands is constantly increasing and more and more people are wanting to buy good

Should your ethical brand hire a marketing agency or a freelancer?
Should your ethical brand hire a marketing agency or a freelancer?

Have you been thinking of hiring an ethical brand marketing agency or a freelancer to support your brand’s marketing needs but not really know which one would be more suitable for your needs? Digital marketing strategies are often complex and long-term, and therefore it is important to hire a professional to support these strategies. With

Sustainable Brand Interview:  Ettitude
Sustainable Brand Interview: Ettitude

Did you know that bamboo is one of the most resource-efficient plants on earth? A lifestyle brand ettitude identified this advantage and created one of the most sustainable textile materials, CleanBamboo™ fabric.  Ettitude is focused on creating lifestyle products that are not only sustainably made but also 100% organic, vegan, and cruelty-free. Their organic bamboo

Sustainable Brand Interview:  Goodfind.io
Sustainable Brand Interview: Goodfind.io

Do you ever find it challenging to find ethical brands that support your values? The world is full of brands creating products to meet consumers’ needs and demands and it is nowadays easier than ever to find them online. However, it might still sometimes  be challenging to find conscious, ethical brands that are good for

Sustainable Brand Interview: GoRecycle USA
Sustainable Brand Interview: GoRecycle USA

Did you know that most of the alkaline batteries produced today are sent to a local landfill when they are depleted? Eventually, these landfills will fail and thus the metals of the batteries will leach into the groundwater and can end up in rivers and the water we drink. In the United States, 150,000 tons of alkaline

Sustainable Brand Interview: Diphy Wellness
Sustainable Brand Interview: Diphy Wellness

Sometimes it can be challenging to find wellness brands that are both good for you and the planet while being transparent of their actions. There are hundreds of brands out there sharing how they care for the environment when in reality, they are greenwashing their products to appear more eco-friendly than they actually are.  Our

Top 10 Climate-Tech Startups & Trends in 2021
Top 10 Climate-Tech Startups & Trends in 2021

Climate change is a real threat to our planet and it’s our responsibility to fight it. There are nowadays many climate-tech startups that are taking a significant effort to fight climate change by inventing and developing products and services. The goal of these startups is to make the economy and society more sustainable, efficient, and

Top 10 Marketing Channels for Sustainable Brands
Top 10 Marketing Channels for Sustainable Brands

Learning how to market sustainable brands effectively is a highly important part of the business. Nowadays marketing is not only about promoting your brand and products anymore but it’s also an excellent way to encourage your consumers to make a positive impact. This isn’t always easy and it might take a lot of time and

When Should You Hire A Digital Marketing Agency For Your Sustainable Brand?
When Should You Hire A Digital Marketing Agency For Your Sustainable Brand?

There are hundreds of great sustainable brands out there, offering great products and services for consumers. Unfortunately, some of them are disappearing into the crowd because of a lack of effective marketing strategy. We want to make sure that your sustainable brand gets marketed, and that is why we have put together a guide to

How Your Diet Can Impact Climate Change
How Your Diet Can Impact Climate Change

Did you know that your diet choice has a huge impact on the environment?It has been studied that a plant-based diet is the best option in terms of fighting climate change.  “The global food system accounts for approximately 37 percent of all greenhouse gas emissions in the world, and nearly one-quarter of the world’s total

Top 10 Sustainable Clothing Brands
Top 10 Sustainable Clothing Brands

Slow fashion and sustainable clothing brands have become a trend as people are more and more worried about the health  of our planet. Consumers have started to become more conscious of their purchasing behavior, and quality and longevity are trending when buying clothing. This is great as fast fashion is a huge environmental polluter and

How to Recycle: Full Guide
How to Recycle: Full Guide

The human population on this planet is creating approximately 2.01 billion tonnes of municipal solid waste annually. Shockingly, at least 33 percent of this amount of waste isn’t managed in an environmentally friendly way and it ends up in our landfills and oceans. It has been studied that in the United States only, nine-tenths of

How to Have a Sustainable Holiday Season: 5 Steps
How to Have a Sustainable Holiday Season: 5 Steps

The holiday season is often seen as a time of celebration but statistically, it is also the most wasteful time of the year. Stanford University has studied that in the US, Americans throw away 25 percent more trash from Thanksgiving to New Years than any other time of the year. This is 25 million tons

Top 20 Eco-Friendly Gift Ideas
Top 20 Eco-Friendly Gift Ideas

We have put together a list of 20 eco-friendly gift ideas that will help you to find the perfect gifts for your loved ones. These gifts won’t only delight the receiver, but they will also have a positive impact on our planet. We have included not only gifts from sustainable brands but also DIY and

Learn How to Cook Sustainable Food with the App Kuri
Learn How to Cook Sustainable Food with the App Kuri

When we talk about climate change and how individuals can make a positive impact through daily habits, the topic of sustainable food is always mentioned. Whether it be avoiding food waste, buying local products, growing your own food or giving up meat, there are endless topics to be addressed that can leave one feeling overwhelmed.