The Paris Agreement, which goal is to limit global warming to well below 2 degrees Celsius compared to pre-industrial levels, requires us to make conscious changes to our actions. Carbon sequestering is one of the many methods created to tackle global warming and climate crisis. It has been studied that by 2050, the amount of
Sustainable marketing is crucial when marketing environmental and socially responsible brands and their values. One of the key activities in sustainable marketing is SEO. Whether you are launching a website for your ethical brand or publishing content such as blog posts, SEO will help you to make your website better for search engines. Search engine
You might have noticed that more and more businesses have started to boycott social media publicly. Brands are deactivating their accounts and withdrawing their ads from different social media platforms. In today’s world where social media is part of our everyday lives, it does have an impact on our thinking and being. Comparing our own
For any sustainable startup that finally lands its first investment, it can be a whole mix of emotions. Whilst it’s definitely an occasion for celebration, it’s also a pivotal moment for some forward planning. Determining exactly how you’re going to allocate each and every cent of your investment is key to driving growth and achieving
Social entrepreneurs are known to prioritize purpose over profit. They are focused on doing good and solving some of the world’s largest social and environmental problems. Having such a deep passion for making a difference gives them an unlimited source of motivation and drive to push past the hard times they might be facing. In
Today, there are countless marketing channels out there that you can use to market your ethical brand. However, as every ethical brand is different and so is every marketing channel, you must do your research to find which channels are best for your brand. There’s no reason to invest your time and money in all
Have you ever thought of how marketing campaigns differ for cleantech brands and non-cleantech brands? Cleantech brands offer innovative products and services to solve environmental issues such as pollution or unsustainable energy use. These brands are impact-driven and designed to do good. Therefore, they do need more careful planning when marketed. Consumers using cleantech brands
Greenwashing is an extremely harmful marketing ploy, which companies practice to make their products and services appear more environmentally friendly than they actually are. There are many well-funded PR and advertising agencies that are effectively demobilizing the public and making them pay less attention to the climate crisis and the world of fossil fuels by
For purpose-driven brands, one of the best marketing tools to use today is a podcast. Podcasts are an excellent way to reach a brand’s target audience and deliver listeners in-depth information about the brand itself, its values, and actions. It has been surveyed that, in 2021, 57% of consumers above the age of 12 in
We have put together a list of 20 eco-friendly gift ideas that will help you to find the perfect gifts for your loved ones. These gifts won’t only delight the receiver, but they will also have a positive impact on our planet. We have included not only gifts from sustainable brands but also DIY and
Today, there are many ways to grow your sustainable brand on social media through paid and organic marketing. Both of these marketing tactics are constantly evolving, and it might be challenging to decide which one to focus on. It may seem that the constant changes to social media algorithms are making it harder to get
In today’s marketing world, it is critical for eco-friendly companies to be using the best marketing channels for their needs. The tricky part is that not all channels are suitable for all businesses. Each company is different, and therefore doing in-depth research is needed before creating the final marketing strategy. The marketer behind the brand
A climate activist stole the spotlight in the Louis Vuitton show at Paris Fashion Week, carrying a white banner stating “Overconsumption = Extinction”. Since then, the video of the protest has circulated social media platforms and added to the long conversation on ethical consumption in the fashion industry. The COVID-19 pandemic brought an onslaught of
Sustainable companies are often focusing on marketing for good – to empower consumers to take action through their choices, creating long-term growth, and impacting the community around them positively. Often, their focus is not on only profit, but more on doing good instead. One of the most important factors of marketing for good is to
In August 2020, Instagram announced reels: a new way to create and discover short, entertaining videos on Instagram. The reel feature allows you to put together 15, 30, or 60 second videos to share your content in other way than just traditional posts. During the past year, creating and sharing reels have become a huge
There are thousands of marketing agencies and marketing professionals out there, providing different services for businesses. Needless to say, for a sustainable brand whose mission is to make a difference to people and the planet, it is a bit more complicated to choose which agency to hire compared to other brands. Sustainable brands integrate environmental, economic,
Today, donating to charity is more important than ever. Not only individuals but also a sustainable brand and other businesses can use their power to help by donating. It has been studied that 90% of Gen Z believes companies must act to help social and environmental issues, and 75% will do research to see if
Fighting the climate crisis requires collective action, aka big businesses, brands, and YOU. In this article, we’ll be introducing 10 mission-driven startups that promote people and the planet through their brands and ethical marketing strategies. From reducing your carbon footprint to diverting food waste, small actions can lead to big difference. Fortunately, there are plenty
More and more consumers are nowadays interested in companies that are socially and environmentally responsible for their actions. People want to know that the brands they are supporting are not only interested in profit but are also taking responsibility for people and the planet. To the brands that are following the triple bottom line, there
Launching a new project might be overwhelming sometimes. There are so many things to do and remember before the actual launch. There are hundreds of questions in mind from how will the launch be successful to how to get your audience actually interested in your products or services. We know it is not easy, and
Today, almost all social media platforms allow you to share video content. Video marketing is an effective way to reach your audience, educate your consumers, and visually promote your business. Between 2018 and 2019 video format was transformed from a singular marketing tactic to an entire business strategy. By sharing video content, brands can easily
