It has been studied that 77% of Americans would prefer to buy products and services from brands that prioritize efforts to fight global warming, and therefore the importance of these brands cannot be addressed enough. The popularity of sustainable and ethical brands is constantly increasing and more and more people are wanting to buy good
Have you been thinking of hiring an ethical brand marketing agency or a freelancer to support your brand’s marketing needs but not really know which one would be more suitable for your needs? Digital marketing strategies are often complex and long-term, and therefore it is important to hire a professional to support these strategies. With
Did you know that bamboo is one of the most resource-efficient plants on earth? A lifestyle brand ettitude identified this advantage and created one of the most sustainable textile materials, CleanBamboo™ fabric. Ettitude is focused on creating lifestyle products that are not only sustainably made but also 100% organic, vegan, and cruelty-free. Their organic bamboo
Do you ever find it challenging to find ethical brands that support your values? The world is full of brands creating products to meet consumers’ needs and demands and it is nowadays easier than ever to find them online. However, it might still sometimes be challenging to find conscious, ethical brands that are good for
Did you know that most of the alkaline batteries produced today are sent to a local landfill when they are depleted? Eventually, these landfills will fail and thus the metals of the batteries will leach into the groundwater and can end up in rivers and the water we drink. In the United States, 150,000 tons of alkaline
Sometimes it can be challenging to find wellness brands that are both good for you and the planet while being transparent of their actions. There are hundreds of brands out there sharing how they care for the environment when in reality, they are greenwashing their products to appear more eco-friendly than they actually are. Our
Climate change is a real threat to our planet and it’s our responsibility to fight it. There are nowadays many climate-tech startups that are taking a significant effort to fight climate change by inventing and developing products and services. The goal of these startups is to make the economy and society more sustainable, efficient, and
Learning how to market sustainable brands effectively is a highly important part of the business. Nowadays marketing is not only about promoting your brand and products anymore but it’s also an excellent way to encourage your consumers to make a positive impact. This isn’t always easy and it might take a lot of time and
There are hundreds of great sustainable brands out there, offering great products and services for consumers. Unfortunately, some of them are disappearing into the crowd because of a lack of effective marketing strategy. We want to make sure that your sustainable brand gets marketed, and that is why we have put together a guide to
Did you know that your diet choice has a huge impact on the environment?It has been studied that a plant-based diet is the best option in terms of fighting climate change. “The global food system accounts for approximately 37 percent of all greenhouse gas emissions in the world, and nearly one-quarter of the world’s total
Slow fashion and sustainable clothing brands have become a trend as people are more and more worried about the health of our planet. Consumers have started to become more conscious of their purchasing behavior, and quality and longevity are trending when buying clothing. This is great as fast fashion is a huge environmental polluter and
The human population on this planet is creating approximately 2.01 billion tonnes of municipal solid waste annually. Shockingly, at least 33 percent of this amount of waste isn’t managed in an environmentally friendly way and it ends up in our landfills and oceans. It has been studied that in the United States only, nine-tenths of
The holiday season is often seen as a time of celebration but statistically, it is also the most wasteful time of the year. Stanford University has studied that in the US, Americans throw away 25 percent more trash from Thanksgiving to New Years than any other time of the year. This is 25 million tons
We have put together a list of 20 eco-friendly gift ideas that will help you to find the perfect gifts for your loved ones. These gifts won’t only delight the receiver, but they will also have a positive impact on our planet. We have included not only gifts from sustainable brands but also DIY and
When we talk about climate change and how individuals can make a positive impact through daily habits, the topic of sustainable food is always mentioned. Whether it be avoiding food waste, buying local products, growing your own food or giving up meat, there are endless topics to be addressed that can leave one feeling overwhelmed.
When you think about the process, materials and impact of creating a building, for example your office building, what comes to mind? To us at Ola Impact we can picture the concrete trucks, a massive amount of emissions-intensive steel , the unending loud sounds of heavy machinery. The terms “climate-positive” and “construction” just don’t seem
2020 is a year that will change the world forever. What started off as a new decade full of potential and excitement rapidly turned into a time of heightened anxiety, fear and awareness. All of the events happening around the world are not random, they are intertwined and related to each other. From the rise
How is your small business adapting your marketing strategy during Covid-19? Regardless of the uncertain times, it’s an important time to pivot where necessary, maintain communication, and know where resources are available.
As the world stays home during the Covid-19 crisis there are still choices you can make to be more sustainable while staying safe.
In the past decade, products marketed as sustainable are driving product and category growth. In a study done by NYU researchers it was found that across all categories, sustainable companies delivered $113.9B in sales in 2018 which was +29% from the beginning of the decade in 2013. Further, while sustainability-marketed products are only 16% of
sustainable /səˈsteɪnəb(ə)l/ adjective able to be maintained at a certain rate or level. able to be upheld or defended. The word sustainable has been thrown around left and right in recent years with people waking up to the very real effects of climate change on our daily lives and our future generations. Individuals are using