Do you ever find it challenging to find ethical brands that support your values? The world is full of brands creating products to meet consumers’ needs and demands and it is nowadays easier than ever to find them online. However, it might still sometimes  be challenging to find conscious, ethical brands that are good for people and the planet. is an ethical brand directory that is created to connect consumers to ethical alternatives for products they are looking for. The directory has over 600 brands and is growing all the time. In case you have ever found it difficult to find brands that do good, is an excellent platform to use!

We had an interview with the founder of the company, Nohelia Rambal, to learn more about her journey and Read the complete interview below!


Please introduce yourself and your brand!

My name is Nohelia Rambal. I’m Venezuelan and I have been living in London for the last 12 years. I’m a Social Entrepreneur and the founder of, a directory of ethical brands connecting shoppers with good brands doing good.

What are you currently working on? Please share any links to your work!

We built a Women Empowerment Hub for Women’s History Month this March, full of resources and tools to help people celebrate women’s achievement and understand, reflect and act upon gender inequality. 

We also recently launched our first impact report, as a Social Enterprise, we act to advance Sustainability Development Goal #12: Responsible Consumption and Production, and in our short 18 months, we’re proud of being a driving force towards a more sustainable economy.

What is your passion? How has your passion evolved throughout your life?

I’m passionate about Social Justice. From a young age back home in Venezuela, I developed a sense of caring for inequalities and injustices in society, such as income gap, homlessness and equal opportunities. It wasn’t easy to understand how to work on it and start doing something about it, it took some time and learning. I started being more active about it in my late 20s once living in London. Mainly in the form of volunteering and joining challenges to help different causes through raising funds. As my corporate career progressed, I could feel the urge to work on this full time, so in 2019 I decided to quit my job as Marketing Director and work as a consultant for impact organisations. My aim was to help sustainable brands get seen and consumers find ethical alternatives more easily. It didn’t take me long to realise there was a way to do this on a bigger scale than one to one consultancy, and so was born. Since then the journey has been incredibly rewarding, and we have great plans to accelerate our impact in the future.

If you could solve one world problem right now, which would you choose and why?

Extreme poverty and hunger. I find it incredible to know that almost 10% of the world population live with less than $1.90 a day, while on the opposite side we have individuals and corporations accumulating huge amounts of wealth. It’s unfair and it shouldn’t be the case. I suppose I’m on my own journey to discover what I can do about it more actively.

How do you stay optimistic, motivated and balanced?

I surround myself with positive, hardworking, and bright people that inspire me. I make sure I spend some time on myself every day, even if just 10 minutes, to meditate, read or simply have a cuppa and a break.

What do you do when you’re not being “productive”? How do you recharge your batteries?

Family time is a massive cup filler, my toddler is my main source of energy. Also reading books and sharing with friends and extended family (on video, for now).

What is the biggest challenge you’re currently facing? How can our community help you?

As a first-time entrepreneur, my biggest challenge so far has been generating enough revenue and securing funds to be able to grow faster and accelerate the impact I’m so passionate about generating. Currently, we’re looking for professionals with tech and commercial backgrounds and strong connections to join our Advisory Board, would love to hear from anyone that might be interested!

What tools, books, apps, podcasts or courses have helped you recently? Can you share the link to these resources?

I love Courier Weekly’s podcast; they have amazing guests and a very sharp host; I learn a lot from each episode by listening to the struggles and experiences of founders and CEOs of successful start-ups and scale-ups.

Also, the DTC newsletter is hands off the best, curated source of very smart marketing and growth hacks. Don’t expect sleek or cool, but pure great content with relatable case studies, tips, and actionable recommendations for those trying to market a direct-to-consumer product or service. 

If you have to share one tip with the @earthambition community based on your experience what would it be?

What really helped me through busy and overwhelming moments was to break things down into smaller, more manageable parts. Set realistic goals, accomplish one at a time, and allow yourself to feel the rewarding “done” check. Small steps and steady growth all the way.

To help impact-driven founders and freelancers on their journey, our team at Ola Impact have launched the Earth Ambition community, which offers online courses, events, groups and much more to learn & connect with likeminded people!

Join the Earth Ambition community here for free:

Author: Oona Yletyinen