Launching a new project might be overwhelming sometimes. There are so many things to do and remember before the actual launch. There are hundreds of questions in mind from how will the launch be successful to how to get your audience actually interested in your products or services. We know it is not easy, and that’s why we have put together a checklist to help you, not only before launching your project but also to make it effectively run after the launch. In ethical marketing, creating a pre-launch checklist is highly important in order to target your products and services for the right audience and to convince them about your brand.
Pre-launch checklist for ethical marketing
The Four P’s (Marketing Mix)
The first thing to review is your four p’s: product, price, promotion, and place. Each of these elements must be closely evaluated since they will tell you whether your product is what your consumers want, if you are selling your product at the right price and you can generate profit by selling it, if you can effectively deliver it to your audience and if you are selling it in the right place where your audience finds it.
Name, design & story of your brand
One of the first things to add to your pre-launch checklist is to have a name, design, and story ready for your brand. Your brand should be original and unique that differs from others. Your brand is visually identifiable by your design and logo and therefore, these are important elements to pay close attention to. What comes to your brand’s story, this is what tells your audience who you are, what you do, and how you do it. In ethical marketing, this is highly important as your audience wants to know your values and how transparent you are willing to be about all your processes.
Do some research on your competitors
Doing some research on your competitors is always a great idea. Visiting their website and social media channels is an effective way to learn more about them and to know what they are doing well and what they could improve. By doing this, you will be able to learn what works and what might not work that well, and what you should be doing differently.
Create a pre-launch landing page
Create for your brand a pre-launch landing page that simply draws attention to your brand and what you do. This page is the center of everything you do and helps you to raise awareness about your brand, drive traffic to your website and improve your SEO. It is important to create your own page, and not to invest in sites you don’t own, such as any free hosting domains. That is how you make sure your landing page will stay active, no matter what.
Publish some pre-launch content
Before launching your products or services, it is recommended to provide the audience some relevant pre-launch content. People don’t often trust websites with no content and therefore adding some to your website and social media channels is important. Before launching your product or service, start adding relevant blog posts to your blog and other content to your social media. This will draw attention to your brand and then, it is easier for you to gain an audience.
Send monthly newsletters
Even before launching your product or service, it is good to start collecting email addresses from your audience and sending out monthly newsletters to increase interest. To your webpage, create a simple ‘sign up for newsletter’ box, where all the interested consumers can sign up to learn more about your brand.
Create a marketing wishlist
Creating a wish list of your future marketing plans is recommended, as you can easily plan ahead on what you wish to do and achieve in the future. This way you can track actions that you want to execute but might not be relevant right now.
Ethical marketing strategies require lots of attention to detail. There are so many things to consider before the launch as you always want to provide your audience the best experience regarding your products or services. Therefore, we highly recommend you to read our checklist through and make sure all the tasks are done before launching!
Author: Oona Yletyinen