Organic marketing for sustainable brands

Some of the brands we listed are great examples of sustainable brands using organic  marketing strategies to grow their business.  Organic marketing can be defined as marketing that brings consumers to your business by providing them with what they need rather than directly advertising all products for them. Simply, organic marketing strategy provides traffic to your business naturally over time without paid advertising or sponsorships. Below each brand, we have added the organic marketing strategies they are using.

Let’s take a look at the brand Oh Seven Days, Istanbul-based, sustainable clothing brand for women. Oh Seven Days is a value based brand that provides its customers with what they need, slow-fashion that is ethically made. The brand shares its actions transparently to its customers to provide authentic information of all the materials and processes of the company. Oh Seven Days markets the brand actively on social media by sharing posts on Instagram, Facebook, Pinterest, Youtube and blog. They are not only sharing images of their own items, but they are also sharing posts in their blog to educate the consumers,  and interviews on their Youtube channel to introduce their special guests. Oh Seven Days is working hard to attract new customers by organic marketing methods.  

Organic marketing strategy is important for sustainable brands as it helps brands to gain consumers that are truly interested in their products. These consumers are often long-term customers as they have found the brand on their own and not pushed by advertisements or sponsorships. It has been studied that the majority of the customers, 70-80% of all ignore paid advertisements and focus only on organic results. Organic marketing is best used to develop brand voice and awareness, and to enable authentic interactions with  the customers. 

Author: Oona Yletyinen