The Paris Agreement, which goal is to limit global warming to well below 2 degrees Celsius compared to pre-industrial levels, requires us to make conscious changes to our actions. Carbon sequestering is one of the many methods created to tackle global warming and climate crisis. It has been studied that by 2050, the amount of
For any sustainable startup that finally lands its first investment, it can be a whole mix of emotions. Whilst it’s definitely an occasion for celebration, it’s also a pivotal moment for some forward planning. Determining exactly how you’re going to allocate each and every cent of your investment is key to driving growth and achieving
Social entrepreneurs are known to prioritize purpose over profit. They are focused on doing good and solving some of the world’s largest social and environmental problems. Having such a deep passion for making a difference gives them an unlimited source of motivation and drive to push past the hard times they might be facing. In
Greenwashing is an extremely harmful marketing ploy, which companies practice to make their products and services appear more environmentally friendly than they actually are. There are many well-funded PR and advertising agencies that are effectively demobilizing the public and making them pay less attention to the climate crisis and the world of fossil fuels by
Did you know that bamboo is one of the most resource-efficient plants on earth? A lifestyle brand ettitude identified this advantage and created one of the most sustainable textile materials, CleanBamboo™ fabric. Ettitude is focused on creating lifestyle products that are not only sustainably made but also 100% organic, vegan, and cruelty-free. Their organic bamboo
Do you ever find it challenging to find ethical brands that support your values? The world is full of brands creating products to meet consumers’ needs and demands and it is nowadays easier than ever to find them online. However, it might still sometimes be challenging to find conscious, ethical brands that are good for
Did you know that most of the alkaline batteries produced today are sent to a local landfill when they are depleted? Eventually, these landfills will fail and thus the metals of the batteries will leach into the groundwater and can end up in rivers and the water we drink. In the United States, 150,000 tons of alkaline
Sometimes it can be challenging to find wellness brands that are both good for you and the planet while being transparent of their actions. There are hundreds of brands out there sharing how they care for the environment when in reality, they are greenwashing their products to appear more eco-friendly than they actually are. Our
Climate change is a real threat to our planet and it’s our responsibility to fight it. There are nowadays many climate-tech startups that are taking a significant effort to fight climate change by inventing and developing products and services. The goal of these startups is to make the economy and society more sustainable, efficient, and
There are hundreds of great sustainable brands out there, offering great products and services for consumers. Unfortunately, some of them are disappearing into the crowd because of a lack of effective marketing strategy. We want to make sure that your sustainable brand gets marketed, and that is why we have put together a guide to
