Greenwashing is an extremely harmful marketing ploy, which companies practice to make their products and services appear more environmentally friendly than they actually are. There are many well-funded PR and advertising agencies that are effectively demobilizing the public and making them pay less attention to the climate crisis and the world of fossil fuels by
Did you know that bamboo is one of the most resource-efficient plants on earth? A lifestyle brand ettitude identified this advantage and created one of the most sustainable textile materials, CleanBamboo™ fabric. Ettitude is focused on creating lifestyle products that are not only sustainably made but also 100% organic, vegan, and cruelty-free. Their organic bamboo
Do you ever find it challenging to find ethical brands that support your values? The world is full of brands creating products to meet consumers’ needs and demands and it is nowadays easier than ever to find them online. However, it might still sometimes be challenging to find conscious, ethical brands that are good for
Did you know that most of the alkaline batteries produced today are sent to a local landfill when they are depleted? Eventually, these landfills will fail and thus the metals of the batteries will leach into the groundwater and can end up in rivers and the water we drink. In the United States, 150,000 tons of alkaline
Sometimes it can be challenging to find wellness brands that are both good for you and the planet while being transparent of their actions. There are hundreds of brands out there sharing how they care for the environment when in reality, they are greenwashing their products to appear more eco-friendly than they actually are. Our
Climate change is a real threat to our planet and it’s our responsibility to fight it. There are nowadays many climate-tech startups that are taking a significant effort to fight climate change by inventing and developing products and services. The goal of these startups is to make the economy and society more sustainable, efficient, and
There are hundreds of great sustainable brands out there, offering great products and services for consumers. Unfortunately, some of them are disappearing into the crowd because of a lack of effective marketing strategy. We want to make sure that your sustainable brand gets marketed, and that is why we have put together a guide to
Did you know that your diet choice has a huge impact on the environment?It has been studied that a plant-based diet is the best option in terms of fighting climate change. “The global food system accounts for approximately 37 percent of all greenhouse gas emissions in the world, and nearly one-quarter of the world’s total
The human population on this planet is creating approximately 2.01 billion tonnes of municipal solid waste annually. Shockingly, at least 33 percent of this amount of waste isn’t managed in an environmentally friendly way and it ends up in our landfills and oceans. It has been studied that in the United States only, nine-tenths of
The holiday season is often seen as a time of celebration but statistically, it is also the most wasteful time of the year. Stanford University has studied that in the US, Americans throw away 25 percent more trash from Thanksgiving to New Years than any other time of the year. This is 25 million tons
