The Paris Agreement, which goal is to limit global warming to well below 2 degrees Celsius compared to pre-industrial levels, requires us to make conscious changes to our actions. Carbon sequestering is one of the many methods created to tackle global warming and climate crisis. It has been studied that by 2050, the amount of
Sustainable Marketing Guide: Top keyword search tools to reach conscious consumers
Sustainable marketing is crucial when marketing environmental and socially responsible brands and their values. One of the key activities in sustainable marketing is SEO. Whether you are launching a website for your ethical brand or publishing content such as blog posts, SEO will help you to make your website better for search engines. Search engine
Why Are Sustainable Brands Boycotting Social Media?
You might have noticed that more and more businesses have started to boycott social media publicly. Brands are deactivating their accounts and withdrawing their ads from different social media platforms. In today’s world where social media is part of our everyday lives, it does have an impact on our thinking and being. Comparing our own
How Should Your Impact Startup Spend Its First Investment?
For any sustainable startup that finally lands its first investment, it can be a whole mix of emotions. Whilst it’s definitely an occasion for celebration, it’s also a pivotal moment for some forward planning. Determining exactly how you’re going to allocate each and every cent of your investment is key to driving growth and achieving
What Sets Social Entrepreneurs Apart From The Rest: The Good & Bad
Social entrepreneurs are known to prioritize purpose over profit. They are focused on doing good and solving some of the world’s largest social and environmental problems. Having such a deep passion for making a difference gives them an unlimited source of motivation and drive to push past the hard times they might be facing. In
Why Your Ethical Brand Shouldn’t Use Every Marketing Channel
Today, there are countless marketing channels out there that you can use to market your ethical brand. However, as every ethical brand is different and so is every marketing channel, you must do your research to find which channels are best for your brand. There’s no reason to invest your time and money in all
How Marketing Campaigns Differ for Cleantech
Have you ever thought of how marketing campaigns differ for cleantech brands and non-cleantech brands? Cleantech brands offer innovative products and services to solve environmental issues such as pollution or unsustainable energy use. These brands are impact-driven and designed to do good. Therefore, they do need more careful planning when marketed. Consumers using cleantech brands
How To Stop Greenwashing From The Source: Clean Creatives
Greenwashing is an extremely harmful marketing ploy, which companies practice to make their products and services appear more environmentally friendly than they actually are. There are many well-funded PR and advertising agencies that are effectively demobilizing the public and making them pay less attention to the climate crisis and the world of fossil fuels by
How To Make An Impactful Podcast For Your Purpose-Driven Brand: 5 Steps
For purpose-driven brands, one of the best marketing tools to use today is a podcast. Podcasts are an excellent way to reach a brand’s target audience and deliver listeners in-depth information about the brand itself, its values, and actions. It has been surveyed that, in 2021, 57% of consumers above the age of 12 in
Top 20 Eco-Friendly Gift Ideas
We have put together a list of 20 eco-friendly gift ideas that will help you to find the perfect gifts for your loved ones. These gifts won’t only delight the receiver, but they will also have a positive impact on our planet. We have included not only gifts from sustainable brands but also DIY and
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