In the world of climate and clean-energy work, we often carry our passion like a torch: bright, hopeful, expansive. But sometimes that torch meets wind. The policy environment turns barren. Messaging becomes muddled. Budgets shrink. And the headlines? Well, they tell a dire story. Right now, as advocates, engineers, organizers, everyday citizens working toward low-carbon
Sometimes achieving a common goal might need a group of people to come together. Sustainability-related issues are often complex and therefore creating a sustainability mastermind group is ideal for people who are interested in similar issues and want to help each other to achieve their goals. But what is a mastermind group exactly and how
The Paris Agreement, which goal is to limit global warming to well below 2 degrees Celsius compared to pre-industrial levels, requires us to make conscious changes to our actions. Carbon sequestering is one of the many methods created to tackle global warming and climate crisis. It has been studied that by 2050, the amount of
Social entrepreneurs are known to prioritize purpose over profit. They are focused on doing good and solving some of the world’s largest social and environmental problems. Having such a deep passion for making a difference gives them an unlimited source of motivation and drive to push past the hard times they might be facing. In
Have you ever thought of how marketing campaigns differ for cleantech brands and non-cleantech brands? Cleantech brands offer innovative products and services to solve environmental issues such as pollution or unsustainable energy use. These brands are impact-driven and designed to do good. Therefore, they do need more careful planning when marketed. Consumers using cleantech brands
Greenwashing is an extremely harmful marketing ploy, which companies practice to make their products and services appear more environmentally friendly than they actually are. There are many well-funded PR and advertising agencies that are effectively demobilizing the public and making them pay less attention to the climate crisis and the world of fossil fuels by
Today, there are many ways to grow your sustainable brand on social media through paid and organic marketing. Both of these marketing tactics are constantly evolving, and it might be challenging to decide which one to focus on. It may seem that the constant changes to social media algorithms are making it harder to get
In today’s marketing world, it is critical for eco-friendly companies to be using the best marketing channels for their needs. The tricky part is that not all channels are suitable for all businesses. Each company is different, and therefore doing in-depth research is needed before creating the final marketing strategy. The marketer behind the brand
Today, donating to charity is more important than ever. Not only individuals but also a sustainable brand and other businesses can use their power to help by donating. It has been studied that 90% of Gen Z believes companies must act to help social and environmental issues, and 75% will do research to see if
More and more consumers are nowadays interested in companies that are socially and environmentally responsible for their actions. People want to know that the brands they are supporting are not only interested in profit but are also taking responsibility for people and the planet. To the brands that are following the triple bottom line, there
