Today, donating to charity is more important than ever. Not only individuals but also a sustainable brand and other businesses can use their power to help by donating. It has been studied that 90% of Gen Z believes companies must act to help social and environmental issues, and 75% will do research to see if
Fighting the climate crisis requires collective action, aka big businesses, brands, and YOU. In this article, we’ll be introducing 10 mission-driven startups that promote people and the planet through their brands and ethical marketing strategies. From reducing your carbon footprint to diverting food waste, small actions can lead to big difference. Fortunately, there are plenty
More and more consumers are nowadays interested in companies that are socially and environmentally responsible for their actions. People want to know that the brands they are supporting are not only interested in profit but are also taking responsibility for people and the planet. To the brands that are following the triple bottom line, there
Launching a new project might be overwhelming sometimes. There are so many things to do and remember before the actual launch. There are hundreds of questions in mind from how will the launch be successful to how to get your audience actually interested in your products or services. We know it is not easy, and
Today, almost all social media platforms allow you to share video content. Video marketing is an effective way to reach your audience, educate your consumers, and visually promote your business. Between 2018 and 2019 video format was transformed from a singular marketing tactic to an entire business strategy. By sharing video content, brands can easily
It has been studied that 77% of Americans would prefer to buy products and services from brands that prioritize efforts to fight global warming, and therefore the importance of these brands cannot be addressed enough. The popularity of sustainable and ethical brands is constantly increasing and more and more people are wanting to buy good
Have you been thinking of hiring an ethical brand marketing agency or a freelancer to support your brand’s marketing needs but not really know which one would be more suitable for your needs? Digital marketing strategies are often complex and long-term, and therefore it is important to hire a professional to support these strategies. With
Did you know that bamboo is one of the most resource-efficient plants on earth? A lifestyle brand ettitude identified this advantage and created one of the most sustainable textile materials, CleanBamboo™ fabric. Ettitude is focused on creating lifestyle products that are not only sustainably made but also 100% organic, vegan, and cruelty-free. Their organic bamboo
Do you ever find it challenging to find ethical brands that support your values? The world is full of brands creating products to meet consumers’ needs and demands and it is nowadays easier than ever to find them online. However, it might still sometimes be challenging to find conscious, ethical brands that are good for
Did you know that most of the alkaline batteries produced today are sent to a local landfill when they are depleted? Eventually, these landfills will fail and thus the metals of the batteries will leach into the groundwater and can end up in rivers and the water we drink. In the United States, 150,000 tons of alkaline
