There are KPIs for every business out there and for marketing for good campaigns they are extremely important. These campaigns are created to promote products and services that are trying to change the world for the better, and making sure the campaigns pivot as expected is crucial. But how do you do that exactly? KPIs
Have you ever thought of how marketing campaigns differ for cleantech brands and non-cleantech brands? Cleantech brands offer innovative products and services to solve environmental issues such as pollution or unsustainable energy use. These brands are impact-driven and designed to do good. Therefore, they do need more careful planning when marketed. Consumers using cleantech brands
Sustainable companies are often focusing on marketing for good – to empower consumers to take action through their choices, creating long-term growth, and impacting the community around them positively. Often, their focus is not on only profit, but more on doing good instead. One of the most important factors of marketing for good is to
