A climate activist stole the spotlight in the Louis Vuitton show at Paris Fashion Week, carrying a white banner stating “Overconsumption = Extinction”. Since then, the video of the protest has circulated social media platforms and added to the long conversation on ethical consumption in the fashion industry. The COVID-19 pandemic brought an onslaught of
Sustainable companies are often focusing on marketing for good – to empower consumers to take action through their choices, creating long-term growth, and impacting the community around them positively. Often, their focus is not on only profit, but more on doing good instead. One of the most important factors of marketing for good is to
Launching a new project might be overwhelming sometimes. There are so many things to do and remember before the actual launch. There are hundreds of questions in mind from how will the launch be successful to how to get your audience actually interested in your products or services. We know it is not easy, and
Today, almost all social media platforms allow you to share video content. Video marketing is an effective way to reach your audience, educate your consumers, and visually promote your business. Between 2018 and 2019 video format was transformed from a singular marketing tactic to an entire business strategy. By sharing video content, brands can easily
