In today’s marketing world, it is critical for eco-friendly companies to be using the best marketing channels for their needs. The tricky part is that not all channels are suitable for all businesses. Each company is different, and therefore doing in-depth research is needed before creating the final marketing strategy. The marketer behind the brand
A climate activist stole the spotlight in the Louis Vuitton show at Paris Fashion Week, carrying a white banner stating “Overconsumption = Extinction”. Since then, the video of the protest has circulated social media platforms and added to the long conversation on ethical consumption in the fashion industry. The COVID-19 pandemic brought an onslaught of
Sustainable companies are often focusing on marketing for good – to empower consumers to take action through their choices, creating long-term growth, and impacting the community around them positively. Often, their focus is not on only profit, but more on doing good instead. One of the most important factors of marketing for good is to
In August 2020, Instagram announced reels: a new way to create and discover short, entertaining videos on Instagram. The reel feature allows you to put together 15, 30, or 60 second videos to share your content in other way than just traditional posts. During the past year, creating and sharing reels have become a huge
There are thousands of marketing agencies and marketing professionals out there, providing different services for businesses. Needless to say, for a sustainable brand whose mission is to make a difference to people and the planet, it is a bit more complicated to choose which agency to hire compared to other brands. Sustainable brands integrate environmental, economic,
Launching a new project might be overwhelming sometimes. There are so many things to do and remember before the actual launch. There are hundreds of questions in mind from how will the launch be successful to how to get your audience actually interested in your products or services. We know it is not easy, and
Today, almost all social media platforms allow you to share video content. Video marketing is an effective way to reach your audience, educate your consumers, and visually promote your business. Between 2018 and 2019 video format was transformed from a singular marketing tactic to an entire business strategy. By sharing video content, brands can easily
It has been studied that 77% of Americans would prefer to buy products and services from brands that prioritize efforts to fight global warming, and therefore the importance of these brands cannot be addressed enough. The popularity of sustainable and ethical brands is constantly increasing and more and more people are wanting to buy good
Have you been thinking of hiring an ethical brand marketing agency or a freelancer to support your brand’s marketing needs but not really know which one would be more suitable for your needs? Digital marketing strategies are often complex and long-term, and therefore it is important to hire a professional to support these strategies. With
Learning how to market sustainable brands effectively is a highly important part of the business. Nowadays marketing is not only about promoting your brand and products anymore but it’s also an excellent way to encourage your consumers to make a positive impact. This isn’t always easy and it might take a lot of time and
