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October 29, 2021October 29, 2021Sustainable Marketingethical marketing, marketing guide, sustainable marketingadmin

Ethical Marketing: How to Earn The Trust and Loyalty of Conscious Consumers

Ethical Marketing: How to Earn The Trust and Loyalty of Conscious Consumers

A climate activist stole the spotlight in the Louis Vuitton show at Paris Fashion Week, carrying a white banner stating “Overconsumption = Extinction”. Since then, the video of the protest has circulated social media platforms and added to the long conversation on ethical consumption in the fashion industry.  The COVID-19 pandemic brought an onslaught of

September 28, 2021October 1, 2021Sustainable Brands, Sustainable Marketingsustainable marketingOona Yletyinen

How to Use Instagram Reels for Sustainable Marketing

How to Use Instagram Reels for Sustainable Marketing

In August 2020, Instagram announced reels: a new way to create and discover short, entertaining videos on Instagram. The reel feature allows you to put together 15, 30, or 60 second videos to share your content in other way than just traditional posts.  During the past year, creating and sharing reels have become a huge

September 16, 2021October 1, 2021Sustainable Marketingsustainable marketingOona Yletyinen

5 Steps to pick an ethical marketing agency for your sustainable brand

5 Steps to pick an ethical marketing agency for your sustainable brand

There are thousands of marketing agencies and marketing professionals out there, providing different services for businesses. Needless to say, for a sustainable brand whose mission is to make a difference to people and the planet, it is a bit more complicated to choose which agency to hire compared to other brands.  Sustainable brands integrate environmental, economic,

July 27, 2021October 1, 2021Sustainability, Sustainable Marketingethical marketing, sustainable marketingOona Yletyinen

Ethical Marketing: Pre-launch Checklist

Ethical Marketing: Pre-launch Checklist

Launching a new project might be overwhelming sometimes. There are so many things to do and remember before the actual launch. There are hundreds of questions in mind from how will the launch be successful to how to get your audience actually interested in your products or services. We know it is not easy, and

May 3, 2021October 1, 2021Sustainable Marketingsustainable brands, sustainable marketingOona Yletyinen

How to build ethical marketing campaigns for your sustainable brand

How to build ethical marketing campaigns for your sustainable brand

It has been studied that 77% of Americans would prefer to buy products and services from brands that prioritize efforts to fight global warming, and therefore the importance of these brands cannot be addressed enough. The popularity of sustainable and ethical brands is constantly increasing and more and more people are wanting to buy good

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