There are KPIs for every business out there and for marketing for good campaigns they are extremely important. These campaigns are created to promote products and services that are trying to change the world for the better, and making sure the campaigns pivot as expected is crucial. But how do you do that exactly? KPIs
In today’s marketing world, it is critical for eco-friendly companies to be using the best marketing channels for their needs. The tricky part is that not all channels are suitable for all businesses. Each company is different, and therefore doing in-depth research is needed before creating the final marketing strategy. The marketer behind the brand
A climate activist stole the spotlight in the Louis Vuitton show at Paris Fashion Week, carrying a white banner stating “Overconsumption = Extinction”. Since then, the video of the protest has circulated social media platforms and added to the long conversation on ethical consumption in the fashion industry. The COVID-19 pandemic brought an onslaught of
Sustainable companies are often focusing on marketing for good – to empower consumers to take action through their choices, creating long-term growth, and impacting the community around them positively. Often, their focus is not on only profit, but more on doing good instead. One of the most important factors of marketing for good is to
